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Individual Contributor vs. Leader

Individual Contributor: "I'd rather be writing" Leader: "I'd rather be enabling writers to write"   Individual Contributor: "Speedbumps are affecting my productivity" Leader: "How can I remove speedbumps?"   Individual Contributor: "How can I add more value to the team?" Leader: "How can I amplify the value of the whole…

Marketing is a verb

Running, jumping, drawing, climbing, thinking, planning, whistling, working, eating, sneezing. We all know how to spot a verb, right? It's an action word. Duh. But why, then, do we talk about 'marketing' as if it were a static object? "Work on improving your marketing" has come to be understood as…
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